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池田信夫
クリエイティビティはすべてJobsの頭から生まれる。
クールじゃない奴がクールっぽく振る舞おうとしても無駄なことだ。
いやまったくそうだと思う。
内容紹介@gizmode
p64:
John Scully told me that Jobs always focused on the user experience.
"He always looked at things from the perspective of what was the users
experience going to be," Scully said. "But unlike a lot of people in
product marketing in those days who would go out and do cunsumer
testing, asking people what they wanted, Steve didn't believe in that.
He said, 'How can I possibly ask someone what a graphics-based
computer ought to be when they have no idea what a graphics-base
computer is? No one has ever seen one before.'"
Creativity in art and technology is about individual expression. Just
as an artist couldn't produce a painting by conducting a focus group,
Jobs doesn't use them either. Jobs can't innovate by asking a focus
group what they want - they don't know what they want. Like Henry
Ford once said: "If I'd asked my customers what they wanted, they'd
have said a faster horse.
本当に革新的なものを作りたいときはユーザの意見なんか聞いちゃ駄目だよなぁ
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